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As the real estate market proliferates, many businesses are investing in reliable technology in order to help them monitor and respond effectively to competitors. Competitor price monitoring solutions also allow businesses in the real estate industry to better understand how the market is fairing in terms of pricing and launch strategies that will yield the most returns.

Competitor price monitoring can be hugely advantageous to most businesses. Understanding the competitor's pricing, product range and special offers can give you a competitive edge. This basically means that you will have a certain advantage over your competition. If you have no idea of what others in business are doing then it can turn out to be costly and disastrous for your business.